After visiting Cuba in 1969 and seeing works by poster designers like Felix Beltran and Alfredo Rostgaard, Susan Sontag put it thus: ‘The values of a poster are first those of “appeal,” and only second of information. This has long been a valued quality of the poster. So what kind of posters should benefit from this on-line reviewing system? Well, one might imagine that the answer would point to posters which deliver their effects with clear and powerful symbols.
PRZEKLADANIEC FILM LEKTOR PL PORTABLE
Posters on the street now are accompanied by the animated billboards and, of course, the portable screens in our hands.
And, perhaps, it is even under pressure today to deliver its effects with even greater speed. Fast viewing is the necessary condition of the poster.
But it is also designed to catch the eye in seconds or even less. With an international jury with members from five countries, and with entries from many more, how could it be otherwise? Of course, the poster is a material object, designed to be encountered on a wall or a billboard. This is a practical way of reviewing a daunting number of poster designs. Five, four, three, two or one? If an image warranted a closer look or was particularly detailed, another click opened up a larger image for scrutiny.ģ814 posters ÷ 2 days viewing = 15.1 seconds per poster Each poster was viewed on-screen as a large thumbnail. The jury of the 24 th International Poster Biennale used a website gallery to make their first assessment of the 3814 entries in this year’s competition. This short text appears in the catalogue of the International Poster Biennale which opened in Warsaw in June 2014.
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